Your Business Card is Crap!

Joel Bauer, author of How to Persuade  People who Don’t Want to be Persuaded is said to be the Greatest Pitch man alive.  I would have to say;  I agree.   An entertainer as well. Using a  business card as a metaphor he explains the difference between Crap and the real thing.  Authentic, effective and real.  Those are the words that come to my mind when I hear Joel Bauer spew his no-nonsense message out there.  Enjoy, you may laugh, you may take offense, you may be confused by his message.  One thing I’m sure of, you’ll take notice.