"You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face.
You must do the thing which you think you cannot do." -Eleanor Roosevelt

Harry Potter and Personal Branding

July 20, 2010 by  
Filed under Blog, Branding, Entrepreneurs, Principles, Success

Tweet Harry Potter and Personal Branding By Nick Nanton and J.W. Dicks From Fast Company The Wizarding World of Harry Potter opened at Universal Studios Orlando June 18 and the studio is reporting rising attendance and guest spending. This is of particular significance since Universal’s theme park attendance had been hurt by the global recession […]

Social Media Draws a Crowd

July 20, 2010 by  
Filed under Blog, Create a Following, Social Media

Tweet Social Media Draws a Crowd Start-Ups and Established Agencies Look to Carve a Niche in Online Action By Suzanne Vranica From Wall Street Journal As more and more advertising dollars flow into social media, some Madison Avenue firms are seeking to grab a piece of the action. But it will be a tough fight […]

Unleash Your Inner Guerrilla Marketer

Tweet Unleash Your Inner Guerrilla Marketer Social media is the ultimate energy vs. money marketing tool–put it to work for your business. By Barbara Findlay Schenck From Entrepreneur.com Jay Conrad Levinson coined the term “guerrilla marketing” in the 1980s, defining it as an approach for “achieving conventional goals, such as profits and joy, with unconventional […]

4 Tips for Raising Funds in a Harsh Environment

July 5, 2010 by  
Filed under Advice on Money, Blog, Money

Tweet 4 Tips for Raising Funds in a Harsh Environment Lessons from an entrepreneur who raised $6.25 million in venture capital funding By Zephrin Lasker From Entrepreneur Magazine Online While capital markets continue their well-documented convulsions, that doesn’t mean that dedicated entrepreneurs must shelve their startup dreams next to the past few years IPO filings. […]

How a business makes it to $1 million

June 28, 2010 by  
Filed under Blog, Money, Success

Tweet NEW YORK (CNNMoney.com) — After a year with the Peace Corps in Kenya, husband and wife team Kevin Ward and Renice Jones returned to the U.S. with a business idea: import Kenyan crafts and provide artisans with an affluent new market for their wares. The idea that launched Global Crafts was simple. Building a profitable […]

How to Identify and Reach Underserved Markets

June 28, 2010 by  
Filed under Blog, Business Planning, Entrepreneurs

Tweet Go beyond demographics by targeting specific types of people. By Russ Fradin From Entrepreneur Magazine Online So, you think you have all your online marketing bases covered? Sure, you may be reaching moms over 40 with your super smoothie maker ad and men between 30 and 60 with your online golf resale marketplace offer, […]

Facebook adds “Get More Fans with SMS” Feature

September 26, 2009 by  
Filed under Advice on Social Media, Blog, Social Media

Tweet Facebook adds “Get more Fans with SMS” feature by Nathan T. Wright in Web Strategy September 2, 2009 I was poking around Facebook’s Fan Page features the other day and came across something new that they just released. You’ll find it on the left-hand navigation of any Facebook Page that you administer, labeled Get […]

“The Reality of Today’s Business Environment”

Tweet Guy Kawasaki the creator of Alltop introduces his new book Reality Check.  A great book defining the areas of success in todays business environment.  His assessment can be broke up into three successful steps that involve: Outsourcing your competition Out-managing your competition Out Marketing your competition I love how he describes the individual mindset […]

Crystal O’Connor interviews Mike Wagner with the White Rabbit Group

August 16, 2009 by  
Filed under Blog, Branding, Entrepreneurs

Tweet Mike Wagner of the White Rabbit Group discusses the importance of Branding.  “Branding is more than just logos and taglines.”

“The Best Damn Marketing Tool” with Seth Godin and Tom Peters

August 11, 2009 by  
Filed under Blog, Entrepreneurial Advice

Tweet If we can just get to the reason or the “why” we do something it leads us to a well defined purpose.  That reason or “aha” moment can be achieved with reflection.  Self reflection is so important and  the easiest way to do that is to practice that reflection with a blog.   Blogging […]