Social Media Draws a Crowd

Social Media Draws a Crowd Start-Ups and Established Agencies Look to Carve a Niche in Online Action By Suzanne Vranica From Wall Street Journal As more and more advertising dollars flow into social media, some Madison Avenue firms are seeking to grab a piece of the action. But it will be a tough fight as [...]

Google aims to make app creation easy

Google aims to make app creation easy By John D. Sutter From CNN.com (CNN) — It’s not uncommon these days for people to know how to build websites and create blogs. That’s largely because sites like WordPress, Blogger and Tumblr have simplified the process, so you don’t have to be a code wonk to publish. [...]

Popularity, Ego, and Influence – What Is the Influence Project?

Popularity, Ego, and Influence – What Is the Influence Project? By Mark Borden From Fast Company Magazine Online In roughly 24 hours, nearly 6,000 people have registered to participate in an experiment we started called The Influence Project. It’s been written about by TechCrunch, The Huffington Post, The New York Times, and a score of personal blogs. While [...]

The Definitive Case for B2B Social Media Marketing

The Definitive Case for B2B Social Media Marketing How Kinaxis, a supply chain management solutions provider based in Ottawa, is achieving extraordinary results via social media marketing. By Drew Neisser From Fast Company Magazine Online While most B2B marketers are scratching the surface, Kirsten Watson and her team at Kinaxis are digging deep into the [...]

5 Ways to attract a following on Twitter

Over the past year I have essentially submerged myself in online activity and absorbed as much as I can. Social media, ezine marketing, widgets, blogs, video marketing, podcasts, ebooks! While Twittering one night I realized never before had I spent so much time learning something that was so much fun. After literally hours spent on [...]

Tracking hashtags on Twitter

Tracking hashtags on Twitter by Nathan T. Wright in Web Strategy May 20, 2009 Image by Search Engine People Blog via Flickr If you’re new to Twitter, you may be wondering what all those strange words are preceded by the # symbol. These are called hashtags – basically, it is a method for adding context [...]

Social networking users aren’t as young as you might think

Social networking users aren’t as young as you might think by Nathan T. Wright in Web Strategy June 2, 2009 In Twitter’s infancy, the micro-sharing social network was largely perceived as a gathering place for hyper-connected, digitally-inclined twentysomethings. Sure, Twitter’s early adopters were comprised of the younger “tech elite,” but recent months have proven that [...]